Hillsong Church x Branding

       The Hillsong Church has a modern and young signature, when you compare their branding keys to others churches you will hardly find a church that has such a concern about the church branding. When you visit their website you find a really modern website, that shows that their target crowd is the youth, so they use short sentences, a lot of visual content always using different colors and images to try to capture their target attention reassuring their message, this way meeting their mission, and overall creating a unique, authentic, talkable personality for a powerful, successful and determined brand which is the Hillsong Church.

 Source: http://www.flickr.com/photos/mvellandi/3436000496/

       The onliness statement of the Hillsong Church is not clear. Hillsong Church's product is a church that works to show that they love God and people. But their feature and benefit for the onliness statement is not clear to fit the onliness statement.

       The Hillsong Church has an effective name that is meaningful and distinctive. The name is combined to match the story of the church, since they have a worship ministry and started at a school in the Hills district of Sydney, Australia. The brand has a descriptive slogan: Because we can. And a logo that has the brand's name written but the font used is original and reassure their name. And the entire brand identity impact the Hillsong Church's personality creating their own signature. They have a unified monolithic alignment, as we can see in their different products: Hillsong Church, Hillsong United, Hillsong TV, Hillsong College, etc.

    Source: https://hillsongconference.com/bwc

    Source: http://static.ipaustralia.com.au/store3/9/07/907799.1.high.jpg

    Source: http://reformingbaptist.blogspot.com/2012/08/name-brand-worship.html

       The Hillsong Church has a modern and young signature, when you compare their branding keys to others churches you will hardly find a church that has such a concern about the church branding. When you visit their website you find a really modern website, that shows that their target crowd is the youth, so they use short sentences, a lot of visual content always using different colors and images to try to capture their target attention reassuring their message, this way meeting their mission, and overall creating a unique, authentic, talkable personality for a powerful, successful and determined brand which is the Hillsong Church.