PR: Investor & Government Relations

We already have explored Hillsong Church's media relations from the inside out, now it is time to go deeper. Normally is very hard to talk about investor relations when your subject is a church, but the Hillsong Church shows that they care about it. They provide on the church's website a financial charter to communicate about their finances. In this charter the organization is described as a non-profit organization governed by their board of directors, also informing that their annual record is audited and lodged with regulatory bodies every year and also mentioning the internal controls applied, always offering an open book policy allowing members/investors to analyze these annual financial records, promoting a two-way communication in order to have a positive corporate reputation.

Source:  http://myhillsong.com/financial-charter   

The Hillsong Church also shows a big concern about their government relations. Hillsong's website informs that their governance and policies are based on Australian Stock Exchange (ASX), principles of good corporate governance, best practice recommendation in addition to biblical values. In other words, the Hillsong Church is following all the government’s principles to have an organization with a good government relation.

As a non-profit organization Hillsong Church manages the business process producing an overall positive impact in society by specifying in the organization's website their ethical standard and values, conflicts of interest, recognizing and managing the risks, opting for a political impartiality and specially their responsibility to the community informing the church's privacy policy, donation policy and occupational health and safety. This way getting ready to manage the issues before they happen.

Source:http://myhillsong.com/corporate-goverance

Source:http://myhillsong.com/corporate-goverance

Hillsong Church has shown a good investors and governments relation so far, but there is always a place for improvement. Considering all the tools applied by the organization to work on these relationships, some extra tools would be useful to improve, for example the use some advanced tools (ex: road show, conference call, etc), the use of an agenda setting and specify better the organization crisis communication plan about how would be their response to a crisis and how to get recovered from it, always remembering to apply to most important strategies during a crises: be honest, be prompt, be constant, be accessible, be direct and always use multi-platforms to communicate.

For further information about Hillsong Church's investor relation and government relation visit the website: http://myhillsong.com

For last but not least, join Hillsong Church and World Vision's fight to help many desperate lives in Philippines. If you want to be part of this fight, click here to donate now. 

Source: https://hillsong.com/en/bwc/philippines